Crucial Elements of a Well-Rounded Messenger App
There are lots of messenger apps available and, as you might expect, they are not all the same. Some are good, some are not, while some have potential they are not quite living up to. What makes a well-rounded messenger app, though? Here are nine elements you will find in just about every successful messenger app currently available.
The main goal of most messenger apps is to get as large a user base as possible. This means casting the net wide and to achieve that, you need to make the app multi-platform. At the very least, this means ensuring the app is available on iOS and Android phones as well as having a desktop application.
2. Focus on User Experience Before Anything Else
This is arguably the most important part of any well-rounded messenger app. Put simply, to get it right, the app must get the user experience right before anything else. This includes design, features, monetization options, and more – if the user experience is poor, none of these things matter. User experience should, therefore, always come first.
3. Highly Secure
Security is absolutely crucial too. This means hardening the app as much as possible with encryption and other security technologies.
In addition, it is also important that users are aware and feel comfortable with the messenger app’s security. Users will be much more willing to engage with the app if they feel their personal information and the content of their messages is safe.
4. Simple to Use
Well-rounded messenger apps are very easy to use. In fact, the features and functions of the app should be so intuitive that users rarely need to turn to guides or instructional videos.
5. Contain Core Features
An app that simply sends and receives messages with a handful of additional features is simply not going to cut it. Instead, you need a range of other features that the modern messenger app user expects. This includes:
- One-to-one chats
- Group chats
- Stickers and emojis
- Message scheduling
- VoIP calling
- Video calling
- Group calls
- Option to take and/or send photos/videos
- Send other files
- Self-destroying messages
- Backup tools
- Profile customization
- Message status
6. Integration with Phone Contact Lists
Well-rounded messenger apps also make it easy for users to set up and get started. Part of this is automatically integrating the app with the user’s contact list.
7. Push Notifications
Good messenger apps also send helpful and timely notifications to users, so they know, for example, when they receive a new message. While users can control notifications on modern devices, this is still an essential element of a high-quality messenger app.
8. Solid Backend
Good messenger apps also have robust and reliable backends to support the functionality. This is because downtime, particularly if it regularly repeats, will lead to a loss of users.
9. Monetization Strategy
Last but not least is a monetization strategy. After all, apps that get the above eight points right, but which don’t have a workable or effective monetization strategy won’t last very long.
Messenger app users expect more from their service of choice than ever before. Well-rounded messenger apps are the ones that understand this and then rise to meet those expectations.